Online & Direct Marketing
Email to your list, posts on the right channels, and campaigns that stay front of mind — with AI writing, scheduling and analysing every campaign.
Find out moreOnline solutions for small business
Get found. Get noticed. At lightspeed with AI.
We set up the online presence, marketing and lead management your business needs to grow — then turbocharge every part with AI so it runs smarter than you could manage on your own.
Our flagship — EffektAI Websites
Your website. Designed, built, and run by AI.
EffektAI Websites is how we design, build, launch and continuously improve your website — structured, optimised and hosted on AI-optimised infrastructure, with no CMS or plugins to maintain.
About EffektivWeb
Built on twenty years of real delivery — now rebuilt for what’s next.
EffektivWeb is a brand of Effektiv Solutions Pty Ltd — the focused, modernised home of the web design and digital marketing capability that WebAlive built over two decades. We are the same team, with deep knowledge of what Australian small businesses need, now using the best current tools with AI running through everything we do.
Melbourne-based since 2003. Hundreds of businesses supported. A clear focus on websites that work, marketing that keeps you visible, and email infrastructure your business can rely on.
- 2003
- WebAlive founded in Melbourne
- 20+
- years delivering web solutions
- 100s
- small businesses supported
- 2025
- EffektivWeb, rebuilt AI-first
Also powered by AI
The rest of your online presence, built the same way.
Your website is the foundation — but it does not work alone. These are the other services we run for clients, each built and maintained with the same AI-first approach.
Business Email
Professional, domain-based email on Microsoft 365 — set up properly and kept running, with AI supporting migration and ongoing support.
Find out moreCustom Web Platforms
When standard platforms do not meet your needs: custom apps, portals and integrations built fast with AI-assisted development.
Find out moreVirtual Online Marketing Team
Website, SEO, content and email marketing bundled into one ongoing partnership, with a dedicated account manager who owns the programme.
Find out moreOther solutions
The right platform for the right project.
EffektAI is our foundation, but not every project calls for the same tools.
EffektAI Sites
Content-led business websites — service pages, case studies and news, written and kept current by AI. No CMS, no plugins.
Find out moreEffektAI Commerce
Full e-commerce — product catalogue, payments and shipping, built and run the same way as every EffektAI site.
Find out moreEffektAI Marketplaces
Structured, searchable marketplaces connecting buyers and sellers, or members and listings.
Find out moreAI in action
Here’s what AI actually does for your business.
Not theory. Three specific ways AI changes the game, applied to the areas we work in.
Case study 01
This site was built and is run by EffektAI
EffektivWeb itself — 30+ pages, written and maintained through conversation with EffektAI, with a focus on excellent Lighthouse scores.
Read the case study
Case study 02
Site unfrozen. Lighthouse fixed.
A WHS consulting business's legacy CMS site was quietly undermining its own SEO spend — fixed with a full rebuild on EffektAI.
Read the case study
Case study 03
Lighthouse fixed. Content finally keeping up.
A building design studio's SEO was capped by its platform — fixed with a full rebuild on EffektAI, then ongoing content that finally tells its story.
Read the case studyFAQs
Straight answers to what people usually ask.
A few of the questions we hear most from small businesses considering the move to EffektAI.
What makes EffektAI different from a typical website or WordPress?
There's no CMS, no plugins and no page builder underneath the site — pages are pre-built and pre-optimised in advance, then kept current through simple, plain-language requests instead of manual edits. That removes most of what makes WordPress sites slow, insecure or expensive to maintain.
How is AI actually used in building and running my website?
AI writes and structures your content, keeps SEO and GEO foundations built into every page, and handles requested updates — all reviewed by a person before anything goes live. It's not a chatbot bolted onto the site; it's how the site itself gets built and kept current.
Do I need any technical skills to update my site once it's live?
No. You describe the change you want in plain language and it's built, checked and deployed for you — no admin login, no page builder to learn, and no developer queue to wait behind.
Can you migrate my existing WordPress site to EffektAI?
Yes. We move your site across as-is first — same content, same structure — then build in on-site SEO and start the ongoing improvements, with no disruption while it happens.
Is my site optimised for AI search tools, not just Google?
Yes — this is called GEO, Generative Engine Optimisation. Schema markup, FAQ content and clear entity structure are built into every EffektAI site, so tools like ChatGPT, Perplexity and Google AI Overviews can find, understand and cite it.
How much does it cost to get started?
It depends on the service — website builds, SEO and email start from different price points, and our bundled Virtual Marketing Team starts from $3,600 ex GST per month. Get in touch and we'll put together a clear quote for your business.
Get started
Ready to see what this looks like for your business?
We start with a conversation — where you are now and what’s possible. No jargon, no pressure, no obligation.